8:33 am, October 28, 2013
PORSCHE buyers are the most likely to splash out on the options list.
New analysis from HPI Spec Check reveals that consumers ordering a new Cayenne luxury SUV spend on average, almost £10,000 on factory fitted options.
HPI Spec Check, enables dealers to maximise margins and stock turn by providing the exact options that were factory fitted to an individual vehicle – and ensuring dealers are pricing stock correctly and not underselling a high spec car.
After Porsche buyers, consumers splashing out on a new BMW X5 spend the most, with just under £8,000 invested in extras. In third place, the Mercedes-Benz SLK typically has £6,290 spent on top of the base price of the car.
Phil Peace, operations director for HPI, said: ‘As vehicle technology advances, having the right equipment on a car is even more important than ever for its retail desirability.
‘Identifying the options fitted to a car however, isn’t always easy. For example, active safety systems and driver aids, such as adaptive cruise control, self-parking and lane departure warning systems are all expensive options, but remain extremely difficult for the untrained eye to spot.
‘HPI Spec Check offers dealers a quick and easy way to identify exactly which options were on a vehicle, when it left the factory. This means valuations are more accurate and dealers can advertise the vehicle correctly; listing all the extras to help bag that sale. ‘Never again will dealers mistake the ‘Nav’ button in a BMW 5 Series for the ‘Business navigation system’ or the phone button on the wheel of an Astra for a factory fitted Bluetooth. HPI Spec Check ensures dealers get the right price and buy in the best quality stock first time.’
HPI Spec Check provides details of any cost options fitted to a vehicle at the time of build, including the list price of that option. It also gives the total price for that particular vehicle when it was new and a ‘star rating’ from one to five, where one star means a totally standard vehicle, and five stars shows it has a significant quantity of cost options fitted.
