Superb line-up of speakers at this year’s Car Dealer Conference

WE are pleased to announce a fantastic line-up of speakers for this year’s Car Dealer Conference, to be held at Rockingham Motor Speedway on Friday, June 20. 

To get hold of your free tickets, click here.

• Google will be giving a presentation on the future of intelligent search and how customer research is changing. You’ll find out how you can stay ahead of the competition by offering better search options on your website.

• Lawgistics will be giving you advice on how changes to the Sale of Goods Act will affect car dealers. It will also be putting you in the picture and advising you how not to get caught out by the distance-selling directive when selling vehicles online.

• Performance Communications will be hosting a session on how to counter the threat of negative PR and how to manage your business PR in a crisis. In the world of social media, negative PR can ruin a company such as a car dealership. Performance Communications will be giving advice and guidance on how to address and counteract this potentially destructive problem.

• CAP will be sharing its vision of why data will be even more important in the industry in the future and explaining how you can make the most of this. Data is king and will always remain so. However, customers’ use of that data is changing. You’ll be able to discover what data is important to car dealers and how you can ensure you make this work for your business.

• Kia president and CEO Paul Philpott will explain how the company turned its operation around in the UK. As a brand, Kia has made great strides forward in only a few years. You’ll be able to find out how the company did this and how this can be applied to helping you expand your business.

• Sun Motors will be sharing its vision on the future of online car advertising and why the venture has been launched. Find out how the landscape will change for consumers and dealers in the next few years when they’re selling and buying online.

Don’t miss out! Get hold of your FREE tickets to the conference by registering here.