9:33 am, November 4, 2013
A WELSH car dealer has been fined £450 for posting false car adverts in order to ‘lure customers’ into the dealership.
Carmarthen dealer, Rhys Lloyd and his company Moduron GWD, were found guilty of nine offences at Swansea Crown Court last month for engaging in misleading commercial practice.
According to ITV News, the court heard that the firm left dated adverts of vehicles on the Internet, which had already been sold, in order to bring buyers into the showroom and sell them less attractive vehicles.
The case was brought forward by Carmarthenshire County Council Trading Standards Service, which says it advised the firm that its practices were unfair and misleading, but it failed to make any changes.
Moduron GWD was fined a total of £450 for the nine offences and ordered to pay £2,000 in costs.
The council’s board member for public protection, Councilor Jim Jones, told ITV News: ‘This case shows that the local authority is prepared to prosecute to protect the interests of customers.’
