Car Dealer Live

Car Dealer Live 52: Amari Supercars’ Sheikh Amari

Time 1 year ago

How to sell multi-million-pound supercars to rich clients was one of the many topics discussed on Car Dealer Live when we chatted to Amari Supercars owner Sheikh Amari.

Amari set up the business 40 years ago and sells a diverse range of luxury and exotic cars to customers all around the globe.

The Preston-based dealership has a 10,000sq ft showroom with more than £15m-worth of stock, as well as servicing facilities.

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In recent years, Amari and his wife have been the stars of the Channel 4 television series ‘The Million Pound Motors’.

We discussed all things supercar-related, his top business tips and how the supercar and luxury car market is currently faring.  

Also among the topics were:

  • The easiest cars to sell
  • Amari’s approach to pricing during lockdown
  • Resilience during a recession
  • EVs versus petrol cars

To watch the Car Dealer Live broadcast in full, click on the main image at the top.


If you subscribe to our YouTube channel you’ll get a notification when we go live with future shows.

Coming up this week on Car Dealer Live we also have: 

  • Thursday: Anton Kahn & John Marshall, SW Car Supermarket
  • Friday: Lawgistics

If you have any questions you’d like to ask any of the above you can submit them live during the broadcasts or you can send them to us via this website, or our social media channels including Twitter and LinkedIn.

You can watch all of our Car Dealer Live interviews by clicking here.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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