Car Dealer Live

Car Dealer Live 53: SW Car Supermarket’s Anton Khan and John Marshall

Time 9:24 am, June 11, 2020

On the show CEO of SW Car Supermarket Anton Khan and operations manager John Marshall discussed all things car supermarket.

The business was established by Kahn 10 years ago in the middle of the 2008-10 recession, and both have decades of experience in the motor industry.

The CEO and chairman explained on the show how he ended up starting the business despite having no knowledge of cars. Marshall also talked about how he became involved at the dealership.


SW Car Supermarket is based in Peterborough and has up to 2000 cars in stock from 35 different car brands.

The pair covered:

• What changes they made during lockdown


• How the car dealership is a digital business too

• What they’re predicting for the future

To watch the Car Dealer Live broadcast, you can see it here on this post, or subscribe to our YouTube channel and you’ll then get a notification when we go live.

Coming up this week on Car Dealer Live we also have: 

  • Friday: Lawgistics Live

If you have any questions you’d like to ask any of the above you can submit them live during the broadcasts or you can send them to us via this website, or our social media channels including Twitter and LinkedIn.

You can watch all of our Car Dealer Live interviews by clicking here.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large from 2014 and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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