Produced by: Dagobert
Highly commended: Audi.co.uk
Highly commended: LandRover.com
JUST because they’ve got a budget the size of a small country to produce their website, it doesn’t mean they all get it right. Take a look at some of the websites for the biggest selling brands in the UK and you’ll find countless lessons in how not to do things online.
Car manufacturers are very good at dictating what they want from their dealers’ websites, but it’s only possible to truly get that message across if they practice what they preach! Our Eward winner for 2010 certainly does just that.
Citroen was the clear winner in this category with our judges impressed by the flash site. Click on the homepage and users are treated to a visual delight. Offers and sections scroll on to the screen like virtual billboards and it’s incredibly easy to use.
Our experts loved the layout and the different take Citroen has opted for to display its cars. The 3D virtual showrooms the cars are displayed in came in for particular praise and the photography promotes all the models in the best possible light.
Jules Tilstone, Citroen UK marketing director, said: ‘With manufacturer websites now playing such a key part in the purchase decision we re-launched our national website in June of this year, just two years after our previous site had been launched.
‘For us, this has been an important project designed to ensure that our range of vehicles are presented in an appropriate environment, improving the overall visual experience, improving the images of our model range, using less words and providing easier access to interesting brand content across the site.
‘Our new site has also been part of a global objective to ensure that our brand is consistent worldwide.’
A WELL deserved win! The brand provides a rich, engaging online experience consistent with an aspirational manufacturer.
With clear calls to action and well-structured navigation it’s easy to find the relevant information; a key factor in the customer pre-purchase decision. Citroen has invested in creating a consistent and relevant experience on multi-device platforms. The website oozes class and innovation.