CHEVROLET has recorded its best-ever volume and market share in Europe, the American brand has announced.
The record has been smashed thanks to more than 117,500 cars sold in the first six months of this year, which represents an increase of 10.9 per cent.
Chevrolet Europe’s volume was up 11,500 vehicles, compared to the first six months of 2011, while market share was up 0.24 points at a record 1.43 per cent. In western Europe, Chevrolet sales were up 12 per cent at 92,400 cars and SUVs.
‘In the current economic climate, European customers are more value-conscious than ever,’ said Susan Docherty, president of Chevrolet Europe. ‘They are turning to Chevrolet in record numbers because we are giving them what they need: distinctive design and all the equipment they are looking for at a price they can afford. In short, a lot of car for their money.’
Chevrolet’s best-selling vehicle in Europe in the first six months of 2012 was the Chevrolet Aveo city car, with sales of 34,310 units.
The Aveo was followed by the Chevrolet Spark, of which 32,010 units were sold, and the American brand sold 21,000 Cruzes (saloon and hatchback).
Cruze continues to be Chevrolet’s best-selling model globally and sales are expected to grow even further as the station wagon will hit European showrooms later this year.
