12:48 pm, September 27, 2022
Citroen has shown off a new logo as it looks ahead to an electric era.
The latest refresh is the 10th evolution of the badge in the brand’s 103-year history.
This time around, Citroen has taken a more retro approach than in more recent decades with the new logo looking more like the original from 1919.
The iconic two chevrons remain, but are now smaller and wrapped in an oval rather than being free-standing like they are currently.
Citroen says the new badge ‘signposts the brand’s transition and evolution’, with the emblem having its first outing shortly on a new Citroen concept car, and will then ‘progressively’ be rolled out on the brand’s production models from the middle of 2023 onwards.
Citroen CEO Vincent Cobee said: ‘As we embark on probably the most exciting chapter in our illustrious 103-year history, the time is right for Citroen to adopt a modern and contemporary new look.
‘Our new identity is an elegant symbol of progress as we move our customers physically in daring, forward-looking vehicles that challenge traditional industry rules, and emotionally by ensuring their entire experience – particularly going electric – is more affordable, comfortable and enjoyable whatever their wants and needs.’
The new, flatter logo is also introduced because of digitalisation, with greater use of screens and integrated apps seeing the need for a new logo to be launched.
On top of the emblem on its cars, the new identity will be rolled out across its dealerships and corporate buildings.
Citroen says the signage will be ‘lighter and energy saving, as well as chrome free to increase recyclability’.
