THE Car Dealer Conference and Automotive Expo has taken the industry by storm!
The event at Silverstone on June 9 will, put simply, bring together lots of dealers and suppliers for a fantastic day of business and education.
And if you’re a dealer you can’t afford to miss it!
James Baggott, managing director of Blackball Media, the publishers of Car Dealer, said: ‘Everyone moans it’s too hard to find the time to meet new suppliers. That they’re too busy doing the daily grind to learn new things.
‘Well, not if you put June 9 in your diaries, you’re not! In one day we’ve packed in so much that it is going to be impossible to do everything – and that’s intentional.
‘We want to give you the choice to listen to the speakers who are most interesting to you. And we’ve worked incredibly hard to make sure those companies holding workshops have interesting things to say.
‘The business meeting part of the event takes place in the Expo hall where we’ll have around 100 motor trade suppliers showcasing their offerings.
‘And there will be no direct selling in these workshops, let me guarantee you that. This event is about education and the workshops are designed to give you thought-provoking nuggets to take back to your businesses and help improve.’
Your essential guide to the Car Dealer Conference and Automotive Expo is here. And below are details of the workshops we’ve got lined up for the day…
Point of sale finance in the digital age: The way customers finance their vehicles is changing. Blackhorse will give a masterclass on how to harness your technology to keep pace.
Understanding your digital customer: iVendi expert will show you how to best use the many streams of customer data now available.
The customer journey: Motors will explain how to ensure you get the most from your marketing spend.
Know your customers: Data specialists CAP know everything when it comes to data. They’ll share their knowledge.
How to protect your dealership: Former British Security Service staff will be talking about some of the current scams facing dealers from criminal gangs and more.
Lead generation masterclass: The Auto Network show how lead generation can be a crucial weapon in every dealer’s arsenal.
Employment law: It’s a minefield out there. Lawgistics experts will explain the most common pitfalls – and how to avoid them.
Right Stock, Right Channel, Right Profit: Manheim’s interactive workshop on sourcing the best stock.
Write-offs, repos and other cons: HPI explain what to look out for so you don’t get stuck with the wrong car – and what to do if you do…
The power of customer reviews: Like ’em or loathe ’em, they’re a big part of business these days – and the RAC explain how to use them to the best advantage.
Using video to sell the modern dealership: The experts from CitNOW explain why everyone should be using personalised video to communicate with customers.
The next generation of websites: Interactive 360 content, VR, HD images and video… Technology changes every day, and GForces explain why you can’t afford to be left behind.