Darren Sinclair, iVendiDarren Sinclair, iVendi

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Darren Sinclair moves from Cox Automotive to iVendi for new role as tech firm looks to double revenue in three years

  • Darren Sinclair has been made iVendi’s first chief commercial officer
  • ‘Ambitious and credible’ expansion plans are hailed
  • Motor retail tech firm looking to make ‘further and significant impact’ at home and abroad

Time 12:56 pm, November 3, 2021

Darren Sinclair has been made iVendi’s first chief commercial officer as the motor retail tech firm looks to double its revenue over the next three years.

Up until August, he was Cox Automotive Europe’s board member with responsibility for operational and strategic leadership of Modix and Codeweavers – the firm’s digital retail services businesses.

He was also Modix’s MD for five years in the UK and internationally, and worked at Auto Trader for more than 20 years, rising to become its digital operations director.

Sinclair said iVendi had ‘created an enviable market position for itself with a strong presence in the digital automotive retail sector both in the UK and Germany’ that offered ‘an advanced and scalable solution ideal for manufacturers, retailers and lenders’.

He added: ‘The company has ambitious and credible plans to expand rapidly over the next three years and I am delighted to be asked to be part of that adventure.

‘There is huge potential here to build on already-impressive achievements.’

James Tew, chief executive at iVendi, said: ‘Darren is one of the most experienced and capable people in the automotive digital retail sector and a significant addition to our board as we embark on our next phase of expansion.


‘We now feel that we have the right team, the right product and the right support in place to really make a further and significant impact in the UK, Europe and even further afield. These are exciting times at iVendi.’

It follows Paul Bennett’s appointment in October to iVendi’s newly created role of senior vice-president of international business and banking alliances

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John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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