Jon Pochin, left, Guy Twiselton, centre, and Simon Taylor of MotorvogueJon Pochin, left, Guy Twiselton, centre, and Simon Taylor of Motorvogue

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Dealer group Motorvogue restructures sales operation and adds to top management team in growth plan

  • Two new regional divisions have been created, led by new operations directors
  • Target is to grow to 35 locations by 2023 and increase turnover to £200m by 2025
  • Three new franchise brands will join the 10-strong portfolio

Time 9:58 am, April 1, 2022

Dealer group Motorvogue has restructured its sales operation and expanded its senior management team as it aims for a 70 per cent increase in turnover to reach £200m by June 2025.

Two new regional divisions, each led by a newly appointed operations director, have been created at the business, which currently has 27 showrooms representing 10 brands across the Midlands and East Anglia.

Guy Twiselton, pictured centre, becomes operations director for the Midlands and Cambridgeshire division, having started his automotive career at Motorvogue in 2002 as a sales executive.


He worked his way up to sales manager before leaving in 2010, and rejoins from Endeavour Automotive, where he was Volvo and Polestar franchise director, having previously held senior management roles at Rockar, Marshall and Ridgeway.

Simon Taylor, seen right, is the operations director for the Norfolk and Suffolk division, having been promoted from the group sales director role that he took on in September 2021, after being recruited from Cheshire-based Mangoletsi, where he was head of business for more than 10 years.

They will both report to managing director Jon Pochin, pictured left, who said: ‘To meet some very ambitious growth targets, while at the same time safeguarding quality of service for customers, it became clear that we needed to decentralise some of our key management functions.

‘Simon has already made a really positive impact since he joined last autumn, and with Guy back on board too we now have a really strong team able to help take the business forward.


‘Our strategic focus will remain on delivering improved returns from a multi-franchise retail model.

‘That’s already a differentiator for us in key areas and, with fresh investment and a renewed momentum behind our recruitment efforts, we are now better able to scale that approach into new territories and with new brands.’

Motorvogue was founded in Northampton in 2008 as a solus-brand retail operation and currently represents Abarth, Alfa Romeo, Cupra, Dacia, Fiat, Fiat Professional, Hyundai, Jeep, Renault and Seat.

It plans to expand to 35 retail points by May 2023, in part thanks to adding franchises for Peugeot, DS and Citroen.

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.

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