DEALERS have a key role to play in educating consumers about what to look for when purchasing GAP insurance.
That’s the view of Rob Dockerill, CEO of Autoguard Warranties, who has written an exclusive blog on the subject for the readers of Car Dealer.
GAP insurance can provide worthwhile cover, but only if consumers choose the right policy, he says.
Frequently GAP cover is competitively priced, but consumers are often attracted to cheap policies, through small online brokers, which provide limited or no cover in reality.
And this is where dealers come in – educating consumers about what to look for when purchasing GAP insurance and upselling reputable GAP insurance products.