Ford Puma ST Gold EditionFord Puma ST Gold Edition

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Ford reveals special Puma ST Gold Edition created by fans

  • Puma ST Gold Edition created after 275,000 fans chose car’s design
  • First ever Ford Performance model to be crowdsourced
  • Ford will put special Puma into limited production

Time 1 month ago

Ford has revealed a special Puma ST that’s been created through crowdsourcing.

Nearly 275,000 Ford fans picked various elements of the car’s design through social media, and the end result is the Ford Puma ST Gold Edition.

Ford will now put the special Puma into limited production and expects to place it on sale later this year.


Fans were able to choose the model’s paint, decals and brake callipers, allowing it to become the first-ever Ford Performance model to wear a crowd-sourced design.

The exterior of the car is finished in a glossy black colour, contrasting the red brake callipers and line decals.

Some 79 per cent of those who took part in the online poll voted that the ST badges should remain on the car, so they’re fitted at both the front and rear of the Puma.

The Gold Edition also features gold wheel alloy wheels and matching seat stitching as well as a range of carbon fibre trim elements.

Amko Leenarts, director of design at Ford of Europe, said: ‘To create something truly special for our loyal performance fans, we’ve moved to a forward-looking approach in co-creating the Puma ST Gold Edition with them.

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‘The number of votes cast shows just how enthusiastic our customers are – and that they have excellent taste.

‘It’s all in the details, and with this special edition, our fans have configured a truly desirable product.’

The Gold Edition is powered by the same 1.5-litre turbocharged petrol engine that’s found in the regular ST.

Prices for the Puma ST Gold Edition have yet to be announced.

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer.

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