The team at Holdcroft Mitsubishi, based on Leek Road, Hanley, each paid £2 to take part in Wear it Pink day, with all funds raised going to the Breast Cancer Campaign.
To get their customers involved, Holdcraft has said anyone who gets in touch with the team before November 8 will be able to book their car in for a winter safety check for just £2, in which each payment will go into the charity fund raising box.
The dealership is also raffling off the very shirt that Peter Crouch wore in the match with Manchester United at the weekend.
General manager at Holdcroft Mitsubishi, Mike Shotbolt, said: ‘We are very pleased to be helping the Breast Cancer Campaign – it’s a very good cause indeed.
‘We’re delighted that we’ve managed to combine our fund-raising efforts with a great offer for our customers.’
He added: We hope as many people as possible will take us up on the offer – and help fund the crucial life-saving work carried out by the Breast Cancer Campaign at the same time.’