The Ioniq 5 has become the most in-demand model Hyundai has ever put on sale.
The South Korean brand received 236,000 expressions of interest since revealing the all-electric, retro-styled crossover on February 23.
Meanwhile, the limited-edition Ioniq 5 Project 45 version has seen its 3,000 units over-subscribed by three times within 24 hours of reservations opening.
As well as receiving huge interest from potential customers, Hyundai says the digital reveal drove website traffic and social media engagement higher than the firm has ever seen.
The Ioniq 5 is an important car for Hyundai, because it will be built on the firm’s new electric vehicle architecture, which will underpin a series of other zero-emission cars in the future.
It’s also the first model to appear in Hyundai’s new Ioniq electric car sub-brand, and will be followed by a range of models in the next few years.
Andreas-Christoph Hofmann, vice president of marketing & product at Hyundai Motor Europe said: ‘The exceptionally high interest in Ioniq 5 underlines the strength of Hyundai in zero-emission mobility.
Thank you for the overwhelming response to new IONIQ 5! Our sincere apologies to those who struggled to register for the limited edition Project 45. The page is now reopen to register for the next 24hrs and contains details about the updated process: https://t.co/iv3ftrgCST pic.twitter.com/jKDH0QHQVn
— Hyundai UK (@Hyundai_UK) February 25, 2021
‘With its ultra-fast charging, long range and customisable interior space, the Ioniq 5 is a game-changer that sets the benchmark in its class – and these outstanding characteristics have immediately proved to be attractive to significant numbers of European customers.’
The first of the range to be produced will be the Project 45 model, which comes with a high specification including a solar roof and 20-inch alloy wheels.
