The website, which holds comprehensive details of up to 15,000 vehicles for sale at any one time, can now recognise if a dealer is viewing it on a laptop, desktop, Smartphone or tablet PC.
It then reconfigures the layout and automatically presents all the pages in the most suitable format.
For visitors using laptops or desktop PCs, there is little change to how pages look when they are searching for vehicles or viewing catalogues – the biggest changes to simpler usability can be found with tablet and Smartphone browsers.
BCA’s chief information officer Duncan Gray, said: ‘Responsive design and browsing does not care what device you are using, it will simply present the website in a format best suited to you.
‘It is a much more flexible and useful solution for customers than developing an app, as there is nothing to download and install and from the users’ viewpoint it never needs updating or changing.’
BCA has also introduced new ‘Quick Search’ capabilities so trade buyers can get to the vehicles they want faster and ‘Recommended Vehicles’ which presents stock of potential interest, based on previous browsing history.
Gray continued: ‘We are making the BCA site more specific to customers when they are online, making their time on the BCA website more personalised, effective and relevant. We will continue to develop this functionality so that it best meets our customers’ needs.’