Ferrari dealer's relaunch

Time 5:36 pm, November 1, 2012

A NEW-LOOK Ferrari dealership has opened in Lyndhurst, Hampshire.

Meridien Modena is the latest dealership in the UK to display Ferrari’s new corporate identity which was first introduced in 2010 and is gradually being rolled out across the dealer network in all markets.

Matteo Torre, regional manager for Ferrari North Europe, said: ‘Ferrari’s new brand identity is designed to provide a welcoming environment for customers, who can relax and enjoy the purchase and ownership experience.

‘Ferrari is committed to providing the highest level of customer care and we are delighted to see the newly-modernised showroom opening here in Lyndhurst.

‘I know we have many enthusiastic clients in the area whose experience with the brand will be enhanced by the facilities here.’

The new state-of-the-art showroom features a brand new waiting room, dedicated handover bay and a fully-detailed ‘atelier’. The atelier is modelled on a facility at the factory in Maranello, where customers can chose from a range of options to personalise their new Ferrari. The direct translation of ‘atelier’ from French origin is ‘artist’s workshop’.

John Butt, chairman of Meridien Modena, said: ‘We have completed extensive work to the Ferrari showroom facilities in record time, and I am delighted to see how our investment and improvements to the Lyndhurst facilities ensure that we meet the very high standards expected from the Ferrari brand.

‘We are confident that our clients, existing and future, will enjoy the new showroom as much as we enjoy working here.’

Dave Brown's avatar

Dave, production editor on Car Dealer Magazine, is a journalist with more than 30 years' experience in the worlds of newspapers, magazines and public relations.

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