The sale saw the debut of the all-new Range Rover in the used car market, where nearly 70 franchised and approved Land Rover dealers were represented at the event to bid on 105 vehicles direct from the manufacturer.
According to BCA, demand was significant across the Land Rover product range and every vehicle entered sold on the day for a 100 per cent conversion that realised £4.2m – equivalent to 104.2 per cent of CAP Clean.
Eleven 2012-registered Range Rovers were on offer at the sale, averaging 114.5 per cent of CAP Clean with a top value of £91,000 achieved for a new Range Rover SD V8 Autobiography, recording the highest price ever achieved for a single vehicle in a Land Rover closed sale.
Land Rover’s used vehicle sales manager, Lynn Brown, said: ‘Land Rover and BCA have combined for yet another highly successful event, which was enhanced with the first opportunity to buy the all-new Range Rover at auction.
‘We were delighted to see so many representatives of our dealer network attending this event and bidding so strongly and confidently. The all-new Range Rover made a very strong debut, underlining that this model is going to be every bit as desirable to used car buyers as it is in the new car market.’
BCA’s national account manager, Paul Dunn, added: ‘This high profile event firmly established the all-new Range Rover as a force to be reckoned within the used car market.
‘The sale broke records for Land Rover and underlines the strength of the brand in the 4×4 and off-road vehicle market. This result firmly reinforces Land Rover as the clear number one leader within this specialist sector.’