Nissan showrooms to sport new logo as design team unveils fresh look for brand

12:33 pm, July 15, 2020

Nissan has revealed a new logo that will be used across the company – including in its showrooms.

Tsutomu Matsuo, deputy general manager of Nissan’s advanced design department, who led the team that created the new logo, said: ‘The new Nissan logo communicates our guiding message, carried over from past iterations: If you have a strong, determined belief, it can even penetrate the sun.

‘At Nissan, this strong belief in the power of achievement has never wavered and can be seen in our pioneering efforts in electrification, driver assistance and digital connectivity.

‘Our logo has to convey all of this in just a glance, to show our commitment to our customers, employees and society.’

Work on the new logo, which replaces the one that has been used for 20 years, began in 2017. One important factor was the need for it to be illuminated on upcoming electric models.

Revealed today (July 15), it will start appearing this month both digitally and physically. Nissan’s EVs will sport an exclusive illuminated logo that has 20 LEDs to represent the number of years between logo redesigns.

It will then be incorporated in dealership signs as well as on letterheads, social media and digital advertising.

There will be four versions, and in some digital and video applications it will shift and pulsate against various backgrounds to give the feeling of coming alive.

The recently unveiled Nissan Ariya, which is Nissan’s first crossover EV, will be the first car to sport the new logo.

Alfonso Albaisa, Nissan’s senior vice-president of global design, said: ‘The Nissan Ariya is our latest electrified vehicle, packed with advanced technology. It’s the perfect platform for this new logo.’