Both the all-electric Peugeot iOn and Citroen C-Zero will now be reduced by nearly £7k from £33,155 to £26,216.
Once the £5k Government Plug-in car grant is added, prices will fall to £21,216.
Unlike Nissan and its Leaf, Peugeot and Citroen lease their EVs to consumers over a three-year period. Now lease prices have also been slashed to £249 per month.
Meanwhile Citroen has announced it is to increase the number of specialist EV dealers in the UK. The network will now rise from 11 to 21 with the additional 10 sites being located in UK cities not covered by the original Citroen EV network; Peugeot will maintain its 23-strong network.
Citroen has also confirmed that the aftersales EV network will be extended from the 11 initial specialist dealers to a network of around 100 locations over the coming months.
All of the newly appointed EV service dealers have already received specialist training as part of the DS5 Hybrid4 launch, allowing them to service and repair C-Zero and future Citroen EV models.
Linda Jackson, Citroen UK’s managing director, said: ‘2011 marked the introduction of EVs in the UK. 2012 will see the market continue to grow as the technology becomes more accepted by consumers, more manufacturers enter the market and the charging infrastructure continues to develop.
‘Citroen has been at the forefront with C-Zero and this latest announcement confirms the next stage in our development plans.’