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Peugeot cuts price on e-2008 to bring it under plug-in car grant threshold

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Time 3:04 pm, March 25, 2021

Peugeot has cut prices on its e-2008 range to bring it below the new plug-in car grant threshold.

All trim levels have been given a £450 discount, dropping top models below the new £35,000 price cap and making them eligible once again for the the grant – although now only receiving £2,500.

The government altered the plug-in car grant last week without warning the car industry, dropping the price cap from £50,000 to £35,000 and the grant from £3,000 to £2,500.


It means the Allure Premium now starts at £32,380 after the £2,500 government grant has been applied.

Meanwhile, the entry price is now £30,730 for the Active Premium, and mid-spec Allure models start at £31,930.

Furthermore, Peugeot is offering an additional £500 deposit contribution for PCP contracts and cash purchases on the e-208, as well as a further £500 saving on its Pride offers, which are offered to emergency services and other key workers.


Coupled with the £2,500 plugin car grant, the idea is to make up the difference to the old grant of £3,000.

Julie David, managing director of Peugeot UK, said: ‘The plug-in car grant has helped many make the switch to electric vehicles, and we have ensured our electric cars remain eligible for the grant.

‘The revised pricing of the e-2008 and increased deposit contribution for the e-208 are further evidence of our commitment to electrification with our goal to offer an electrified variant across our entire model line-up by 2025.’

Peugeot is the latest manufacturer to adjust its prices to keep vehicles under the new limit, following the Citroen e-C4, Kia e-Niro and Mokka-e. Meanwhile, MG is offering a £500 discount to keep the grant at the old level until the end of March.

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.



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