Renault UK appoints new marketing director

Time 8:11 am, January 29, 2014

280114ren_CHR2242RENAULT UK has announced the appointment of Mihai Bordeanu as its new marketing director.

Bordeanu, 39, will begin his new position on March 1 where he will sit on the main Renault UK Ltd board headed by managing director, Ken Ramirez.

He will succeed Phil York who has been promoted to a new global marketing role based in Paris.

Bordeanu joined the Renault Group in February 2010 as marketing director for Romania and was responsible for both the Renault and Dacia brands.

Prior to this, Bordeanu worked for Toyota Romania where, within three years, he held the roles of marketing director, commercial director and Balkans divisional director for Lexus.

In his new position, Bordeanu will oversee Renault Group’s advertising, direct marketing, product planning, pricing, vehicle distribution, market analysis, strategy and research for the UK, Ireland, Cyprus and Malta markets for Renault and Dacia.

Bordeanu will be joined by newly-appointed deputy marketing director Chris White effective from February 1. She will be responsible for the deployment of effective marketing actions across Renault and Dacia in the UK, Ireland, Cyprus and Malta.

White will also retain her current brand manager responsibilities for the Renault brand and is currently operating as interim marketing director.

Bordeanu said: ‘I am delighted to join the Renault UK group at such an exciting time for the brands with the group now back in the top 10 Retail franchises in the UK. I look forward to further drive the franchise growth through outstanding brand value for both Renault and Dacia.’

Ken Ramirez, managing director Renault UK Ltd added: ‘It is a great pleasure to welcome Mihai into our team at Renault UK and I am confident he will make a valuable contribution to our continued success. Following such a successful 2013, with group car volume up 55 per cent, I am very sorry to see Phil depart after the major contributions he made in leading our marketing team. I wish Mihai, Phil and Chris the very best in their new roles.’

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