7:15 am, January 7, 2011
SPANISH marque Seat is celebrating after increasing its UK market share in 2010.
Seat finished 2010 with market share of 1.62 per cent – exceeding its previous best share of 1.50 per cent registered in 2009.
The firm also took a December market share of 1.65 per cent matching its previous best of 1.65 per cent from 2003.
Outright sales in the UK are on the up, too. The 2010 total of 32,935 new vehicles comfortably beats 2009’s figure of 29,987 and means that 2010 is only the fifth time in the brand’s 25-year history in the UK that its sales have exceeded 30,000.
Ibiza 5dr, SC and new ST were Seat’s biggest sellers in 2010, with more than 17,100 finding homes in the UK.
Seat UK’s managing director, Peter Wyhinny, said: ‘Seat’s stunning sales growth here over the last 12 months – which has massively outperformed the market as a whole – is testament to both the quality of our cars and the commitment of our dealers.
‘With one of the youngest volume manufacturer line-ups out there, plus a strong and successful network of dedicated dealers nationwide, Seat is ideally placed to build on the success of 2010.
‘Over the next 12 months I expect us to accelerate our continued growth here in the UK as we look to support Seat’s ambitious plans throughout Europe.’
