5:15 pm, October 27, 2011
THE UK sector of EurotaxGlass’s Group will now be known formally as Glass’s, it has been announced.
The move comes following a re-brand of the group which was announced this week.
Carol Wolrich, group director of brand and customer communications, said: ‘This move comes as part of a company wide strategy to emphasis our local hero brands in each of EurotaxGlass’s core markets, and is the first step towards a new group wide branding which will take place in 2012.’
The German business unit of EurotaxGlass’s was also re-branded as Schwacke recently.
