Volvo car charging, via Volvo UK press siteVolvo car charging, via Volvo UK press site

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Volvo ditches target of only selling purely electric cars by 2030

  • Swedish manufacturer set 2030 target of just EVs three years ago
  • Now it says 90-100% of its worldwide sales will be pure electric or plug-in hybrid by then
  • Various factors are blamed, including ‘slower than expected’ rollout of charging infrastructure

Time 2:59 pm, September 4, 2024

Volvo announced today that it has ditched its target of only selling cars that are fully electric by 2030.

The Swedish manufacturer said it was now aiming for 90-100% of its global sales to be either pure electric or plug-in hybrid by then.

It added that this’ll ‘allow for a limited number of mild-hybrid models to be sold, if needed’.


Volvo said in 2021 that its aim was for all its cars to be pure electric by 2030.

The company, which is majority-owned by Geely, said the policy change was because of a ‘slower than expected’ rollout of charging infrastructure, the withdrawal of government incentives in some markets as well as ‘additional uncertainties’ created by recent tariffs on EVs.

Volvo Cars chief executive Jim Rowan commented: ‘We are resolute in our belief that our future is electric.


‘An electric car provides a superior driving experience and increases possibilities for using advanced technologies that improve the overall customer experience.

‘However, it is clear that the transition to electrification will not be linear, and customers and markets are moving at different speeds of adoption.

‘We are pragmatic and flexible, while retaining an industry-leading position on electrification and sustainability.’

John Bowman's avatar

John has been with Car Dealer since 2013 after spending 25 years in the newspaper industry as a reporter then a sub-editor/assistant chief sub-editor on regional and national titles. John is chief sub-editor in the editorial department, working on Car Dealer, as well as handling social media.



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