9:50 pm, December 30, 2011
VOLKSWAGEN has announced it intends to make production 25 per cent more environmentally ‘compatible’ by 2018.
The German firm has made the announcement as part of its ‘Think Blue. Factory.’ initiative, and applies especially to energy consumption, waste volumes, air-borne emissions, water consumption and carbon dioxide emissions.
‘Sustainable, efficient production is a clear competitive advantage,’ said Volkswagen’s Prof. Werner Neubauer.
‘With its ‘Think Blue. Factory.’ initiative, the Volkswagen brand is pursuing a clear strategy which pools all environmental activities at our plants throughout the world. Our ambitious targets for sustainable vehicle production have now been defined in a way which is clear and comprehensible for our customers.’
‘Think Blue. Factory.’ is an addition to the Volkswagen ‘Think Blue.’ portfolio including key measures in the area of vehicle production. The programme, which is concerned with efficiency improvements in production and the expansion of environmentally aware energy supplies, addresses all employees at the plants.
In future, approaches for reducing energy consumption in production will be honored by the Volkswagen Energy Cup at an annual “Think Blue. Factory.” day.
