9:23 am, October 30, 2026
Seven in 10 customers on the waiting list for the new Range Rover Electric are new to the brand, according to managing director Martin Limpert.
The luxury carmaker has attracted nearly 77,000 expressions of interest in its first fully electric Range Rover, with the majority coming from people who have not previously been customers.
Speaking exclusively to Car Dealer, Limpert said the level of interest had been encouraging, particularly given the uncertainty surrounding demand for electric vehicles in the luxury market.
He explained that the company had worked closely with existing customers during development to ensure the electric version retained the characteristics of a conventional Range Rover.
‘They said, make it look, feel, and drive like a Range Rover,’ he told Car Dealer. ‘And then just elevate everything that comes through the electric powertrain.’
However, it is the number of potential new customers that has particularly caught the manufacturer’s attention.
‘Interestingly, of this waitlist, 70% actually were new to the brand,’ Limpert said.
‘So that was a great conquest opportunity for us, appealing to audiences that told us, “Hey, actually, I’m quite a big fan of Range Rover. But I’m in a stage where I wanted to be electric.”‘
Limpert also believes electrification is particularly well suited to Range Rover’s traditional emphasis on refinement and comfort, with the
Despite the growing interest in electric power, Limpert insisted Range Rover has no immediate plans to stop offering petrol V8 engines.
He said the brand’s flexible vehicle architecture allows different powertrains to be produced on the same manufacturing line at Solihull, helping the company respond to demand in individual markets.
‘There are no plans at the moment to deviate from that strategy,’ he said.
‘We have customers North America, in the Middle East and Australia, where there’s a big fan community of V8s.’
He added that some customers continued to choose V8 models for their character and sound, rather than outright performance.
‘So we want to keep offering that flexibility to all clients.’
Limpert said Range Rover wanted to avoid pushing unwanted volumes into the market, instead adjusting production to suit customer demand.
The Range Rover Electric is one of three major upcoming launches for the brand, alongside the Range Rover Sport Electric and the new Range Rover GT.
The latter is also expected to attract a substantial number of new customers, with Limpert predicting that almost 80% of its buyers will be new to the marque.