LAMBORGHINI has officially reopened its Pangbourne dealership after a major revamp.
It is part of a programme by the luxury car manufacturer to establish its new showroom corporate design in 50 countries.
Lamborghini Pangbourne, which originally opened in 2013, is one of the brand’s ten-strong and growing UK dealer network. Last year, the UK was the second-largest Lamborghini market worldwide after the USA and the first within Europe.
The new showroom and service area is the result of what parent company H.R. Owen calls ‘a significant investment’ and boasts more display space for new and pre-owned vehicles.
H.R. Owen currently operates three Lamborghini franchises in the UK – Pangbourne, London and Manchester – and Automobili Lamborghini EMEA chief executive Andrea Baldi said: ‘Lamborghini Pangbourne provides significant coverage in the south-east of England, with an extremely loyal and growing client base.
‘The investment by H.R. Owen confirms the continuing strength of our partnership and the enthusiasm for our Italian brand in the UK, both with existing customers and owners new to the marque, as well as the remarkable number of Lamborghini fans in this market.’
Ken Choo, chief executive of H.R. Owen, said: ‘Lamborghini continues as a very strong-performing franchise within the H.R. Owen group of brands.
‘We continue our substantial commitment to Lamborghini, which saw a record number of Lamborghini cars delivered from our three dealerships last year, reflecting the record sales achieved by the brand both in the UK and worldwide.
‘Our new Lamborghini Pangbourne environment provides the perfect location for continued growth in both sales and aftersales, particularly with the Urus joining the model portfolio.’
More than 130 guests including Automobili Lamborghini representatives and owners attended the Pangbourne opening event, where the latest Lamborghini models including the new Huracán Evo coupé and Spyder were also on show.
Automobili Lamborghini delivered a record 5,750 cars to customers globally in 2018 and has already seen an 89 per cent year-on-year growth in the first half of 2019, delivering 4,406 vehicles in six months.