8:26 am, August 19, 2026
Eden Motor Group has added Jeep to its list of franchise partners after agreeing a deal to represent the American brand in Dorset.
The retailer has added Jeep to its existing Approved Used car centre in Christchurch, where it joins Leapmotor as part of a multi-franchise operation.
The move will see the site sell the latest Jeep models as part of Eden’s continued expansion across the South and South West of England.
Confirming the news, bosses said the firm was committed to its strategy of building long-term relationships with manufacturers.
Graeme Potts, CEO of Eden Motor Group, said: ‘Bringing Jeep into the Eden portfolio is an exciting step for the group and one we see as a strong fit for our business.
‘Jeep is an internationally recognised brand with a distinctive identity and an evolving range that gives customers greater choice across electric, hybrid and petrol powertrains.
‘Christchurch is an important location for Eden. As an established used car centre and authorised repairer for Vauxhall, adding Jeep alongside Leapmotor further strengthens the site and the range of vehicles we can offer customers across the area.
‘We are delighted to begin our relationship with Jeep and look forward to developing the brand within Eden and building a successful long-term partnership.’
As well as Jeep and Leapmotor, the Christchurch site is also home to Eden’s existing used car and Vauxhall aftersales operations.