12:24 pm, January 26, 2026
Automotive technology exerts Keyloop has agreed to acquire AI developer Motortech.ai.
Announced today (Jan 26), Keyloop said the deal – which is subject to regulatory clearances – will accelerate the embedding of new AI functionality in its Fusion ARP platform, ‘helping dealers improve their operational efficiency and derive more value from customer interactions’.
Clever features developed by Motortech.ai such as its next-generation AI customer agent (AIME) will be integrated into Keyloop’s Fusion ARP, including its Vehicle Hub inventory management module, the Acquisition Hub website solution, and Sales Hub.
The deal will also see AIME being further developed so that it can be used as a contact centre solution to aggregate, process and action leads via social channels, WhatsApp, SMS and email.
Tom Kilroy, CEO, Keyloop, said: ‘I’m extremely excited that Motortech.ai will soon become part of Keyloop. We’re already planning how their proven technology will be integrated throughout our tech stack, so that whenever and however a customer interacts with a dealer, both parties will feel the benefits.’
Gerard Thatcher, CEO and founder of Motortech.ai, said: ‘This is an important new development for motor retailers and OEMs, as it unites the conversational power of our AI solutions with Keyloop’s unrivalled data insights and market-leading enterprise solutions.
‘This agreement means we’ll be able to accelerate deployment of a full conversational layer for dealerships and OEMs, providing better outcomes for customers and dealers alike.’
Keyloop will also be at Car Dealer Live on March 19 to bring its latest insights to the stage.
The company will be one of a handful of top suppliers in the motor trade supporting the event, which will bring together a packed day of inspiring sessions.
For more information about Car Dealer Live and to book your tickets, click here.
Pictured top: Tom Killroy, left, and Gerard Thatcher
