5:52 am, October 30, 2010
DEALERS who are part of the Co-operative Motor Group network will now be able to deliver better customer service thanks to a new call system.
‘SmartCall’ is an advanced call tracking and recording system which has been trialled by the Co-operative for six months and has proved to be cost effective and easy to use.
The new system has the ability to email and/or text the sales manager every time a call is missed or a voicemail message is left, allowing the sales team to call the customer back within minutes.
SmartCall is now being rolled out across the whole of the Group’s 22 dealerships.
The Co-operative Motor Group brand development Manager, Alison Ottaway said: ‘The Co-operative Motor Group is completely committed to customer care, and our staff always aim to give customers the best possible response to their needs.
‘The use of SmartCall has proved successful in enhancing the customer’s overall experience so we will now put together a bespoke training programme with Marketing Delivery to ensure our sales teams and partners know how to maximise the benefits of SmartCall.’
by JAMES BATCHELOR
