8:35 am, July 23, 2014
WITH 4,115,000 sales clocked up since 1976, the Ford Fiesta has become the UK’s best-selling car of all time.
First launched in 1976, the Fiesta has led the small car segment in the UK for 27 of the 37 years and has been Britain’s best-selling car since 2009 when it overtook the Ford Focus.
July saw it surpass the historic record of the Ford Escort which sold 4,105,961 in the 32 years it was on sale in the UK from 1968 through to 2000.
Mark Ovenden, Ford Britain chairman and managing director, said: ‘The Ford Fiesta has gone from strength to strength and today’s car combines style, value, driving dynamics and remarkable technologies such as the multi-award-winning 1.0-litre EcoBoost engine.
‘It continues to outsell its nearest retail competitor by more than two to one – and that really tells the story of this extraordinary car.’
Ford says more than 40 per cent of Fiesta buyers in the UK choose the turbocharged 1.0-litre EcoBoost engine, and almost 90 per cent opt for higher level specification – Zetec, Zetec S, Titanium, Titanium X and ST models with the Ford SYNC voice-controlled connectivity system.
The most popular Ford Fiesta model in Britain is the Zetec, priced at £12,945.
