• Car Dealer Plus
No Result
View All Result
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
No Result
View All Result

Advertising – the old ways can be the best ways

James Batchelor by James Batchelor
May 31, 2013
0
Home Blog

James BatchelorAdvertising. It’s something car manufacturers have been relying upon to sell their cars since the dawn of the motor car. It’s one of the proven ways to publicise both their brand and their products.

But as some of the biggest names in the business turn their backs on traditional forms of advertising, it would seem Hyundai is embracing the tried and tested ways more than ever.

This week we heard that the Korean firm’s presence at the iconic Piccadilly Lights in London will be retained for another five years.

It was big news in 2011 when the company signed up. I remember wondering – was having their name and their products on a large screen in the capital really worth it?

Well Hyundai certainly thinks so. The firm says: “Since 2011, passers-by have seen a variety of innovative brand films and product videos.”

They’ve also carried out a survey into footfall around the Lights during core daytime hours over a week-long period. An estimated two million people passed the site with around half being from overseas. Three-quarters were under the age of 45.

Even though Hyundai is using clever adverts on the Lights, advertising on the site is by no means a new thing. And fielding a car in the World Rally Championship – something Hyundai is doing next year – isn’t really cutting-edge either.

But is Hyundai following a path solely involving traditional advertising? Well, the firm is doing all it can to build its brand this year – and it’s doing so by using every avenue open to them.

Hyundai UK’s CEO Tony Whitehorn told me at our Automotive Influencers event back in January that sales have plateaued. This year’s tally is unlikely to be much over the 74,000 cars they sold last year, so Whitehorn is doing as much as he can to build the brand’s reputation to keep momentum going.

It’ll be interesting to see whether his strategy works. I hope it does.

 

 

 

Previous Post

New BMW Competition Models arriving in dealerships later this year

Next Post

Crime writer’s showroom talk raises £1,700 for hospice

Related Posts

Groupe PSA and FCA merger gets closer to reality as Stellantis shares prospectus is approved
News

Stellantis is officially here as Groupe PSA and FCA complete merger

January 16, 2021
Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days
News

Car Dealer Podcast Episode 5 out now! The biggest news stories and top advice from the last seven days

January 16, 2021
Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown
News

Car dealers in Northern Ireland face extended closure as easing of restrictions ‘highly unlikely’ after six-week lockdown

January 16, 2021
MOT and service bookings experience ‘hefty’ surge after third national lockdown announced
News

MOT and service bookings experience ‘hefty’ surge after third national lockdown announced

January 16, 2021
Car dealer jailed for murdering his wife is sued by family for £1.5m
News

FCA boss urges insurers to ‘move quickly’ and pay business interruption claims

January 16, 2021
Thousands of jobs to go as Honda confirms ‘devastating’ Swindon car factory closure
News

Could Elon Musk take over Honda site in Swindon for Tesla production?

January 16, 2021

Want to receive the latest news?

Sign up to the Car Dealer daily news briefing for the latest news and advice during these unprecedented times.

Subscribe Now
Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK
Car Dealer Top 100

Car Dealer Top 100 – The list in full of the most profitable car dealers in the UK

December 21, 2020
Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs
News

Used Car Awards Shortlist: Find out who made it through mystery shopping and are now in running for our gongs

January 6, 2021
Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team
Car Dealer Live

Car Dealer Live: Data shows there are buyers out there and they want new cars via click and collect, say What Car? team

January 15, 2021
Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown
Car Dealer Live

Car Dealer Live: Top tips for car dealers to keep business and spirits high during national lockdown

January 16, 2021
Less demand at home and abroad sees car production drop by nearly a fifth
News

Car dealers blast manufacturers for continuing to impose sales targets during lockdown 3 as ‘morally wrong’

January 15, 2021
Become a Car Dealer Plus member and get more out of this website including free legal advice
News

Become a Car Dealer Plus member and get more out of this website including free legal advice

January 15, 2021
Car Dealer Power

Car Manufacturer of the Year – Where did your manufacturer rank in Car Dealer Power 2020?

January 15, 2021
Car Dealer Power

The best car dealer suppliers named in the Car Dealer Power Awards 2020

November 26, 2020
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100
  • CD Plus
Call us: 020 8125 3880

© 2020 Blackball Media

No Result
View All Result
  • Car Dealer Plus
  • Latest
  • Used Cars
  • Live
  • Forum
  • Power 2020
  • Used Car Awards
  • CDX
  • Knowledge
  • Suppliers Guide
  • About Us
  • Latest Issue
  • Top 100

© 2020 Blackball Media

Log In
Register
Register
Server C