Customers will have the choice of leasing or buying the all-electric BMW car when it goes on sale in November.
Leasing prices start from £369 a month with a 36-month contract after an initial £2,995 deposit, while customers wanting to buy the car outright can do so for £25,680.
BMW says its i3 products and services will be sold ‘via a multi-channel sales model’. That means a combination of BMW i dealers, a ‘Customer Interaction Center’ (CIC) as well as an online platform. All sales channels will be fully networked and customers will be able to personalise their entire purchasing process.
The i3 can be charged with a conventional plug and cable (eight-10 hours) or by fast charging which sees a 7.4Kw charge power up the BMW i3 from zero to 80 per cent within three hours, thanks to the optional BMW i Wallbox or fast chargers located across the country.
Ian Robertson, member of the board of management, sales and marketing BMW, said: ‘The BMW i3 heralds the dawn of a new era for individual mobility and for the BMW Group. True to a genuine BMW, the BMW i3 has strong emotional appeal, outstanding product substance and a guarantee of sheer driving pleasure. With this leading-edge vehicle and compelling price, we will provide customers with an attractive offer for electromobility.’
BMW is also making a i3 range-extender version that features an additional 650cc two-cylinder petrol engine to maintain the battery charge and extend the range to an approximate 180 miles on one tank of fuel. Prices will be announced at a later date.