ONLINE auction website Auction4Cars has appointed Ian Higson as its first-ever account manager.
The fee-free auction site has brought-in Higson, 52, to help drive new registrations, but he will be mostly visiting customers whose accounts are currently lying dormant.
A former dealer principal with the Lancashire-based Horner’s Motor Group, Higson has until recently been selling pre-owned cars through his own online company.
Higson says: ‘I am thrilled to be joining Auction4Cars and playing my part in revolutionising the way in which the trade buys its stock. Until now I’ve been training, so I can’t wait to get out their and start spreading the word in Lancashire about its’ unique business model.’
Neil Prescott, group disposals manager at Motorpoint: ‘I believe Ian will be a real asset to the business, and I am sure his extensive industry knowledge will be a benefit when he is out in the field talking to the trade about the benefits of registering with Auction4Cars.’