Ben launches virtual fundraising inspired by Formula One

Time 1 year ago

Automotive charity Ben is launching a series of virtual events as part of Bring It On 4 Ben. 

The first virtual challenge is the Formula Ben Silverstone VGP and it begins on August 2. Participants will cover the distance of the British GP by exercising in their own way and time over an eight-week period – all while raising money for Ben.

Those taking part will also be able to see their location on the Silverstone circuit to track their progress as they complete the 52 laps.

Participants can choose from a wide variety of sports, ranging from walking, cycling and running to even wrestling or trampolining.

Fundraising director Matt Wigginton said: ‘The whole team at Ben are incredibly excited to announce our new series of virtual fundraising events.

‘In the current landscape, we had to adapt quickly and come up with new ways of fundraising because mass participation events can’t physically take place right now.

‘So, Formula Ben Silverstone VGP is a fantastic way to have fun and raise money so we can continue providing life-changing support for automotive people – which is needed now more than ever.

‘We’re supporting more and more people with their health and well-being during this challenging time, so we need to make sure we can help them get back on track, which we can only do by continuing to fundraise.’

He urged people to get involved and ‘be part of something amazing’.

People can register for the Formula Ben Silverstone VGP by visiting the Ben website. Signing up costs £15 and participants receive access to the fundraising platform and tracking, as well as a Ben T-shirt.

Rebecca Chaplin's avatar

Rebecca has been a motoring and business journalist since 2014, previously writing and presenting for titles such as the Press Association, Auto Express and Car Buyer. She has worked in many roles for Car Dealer Magazine’s publisher Blackball Media including head of editorial.

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