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W Brindley Garages Cannock comes close to doubling profits in highly successful 2021

  • W Brindley Cannock saw its pre-tax profit rise by nearly double in 2021
  • Turnover also shot up in hugely successful year for West Midlands outfit
  • Bosses ‘pleased’ with latest results and hopeful of more success in 2022

Time 7:30 am, July 16, 2022

W Brindley Cannock enjoyed a bumper year in 2021 with new accounts revealing the firm came close to doubling its profits from the previous financial year.

Documents published via Companies House show that the West Midlands outfit saw its revenue rise by an impressive 11.7 per cent in the 12 months to November 30, 2021.

Overall, the firm generated £13.3m in turnover – up from £11.8m in the previous reporting period.


As a result of the increased takings, the company was able to make a pre-tax profit of £341,931, practically doubling 2020’s figure of £171,054.

Throughout the year, Brindley worked on an operating margin of 2.6 per cent, against 1.5 per cent in the 12 months previous.

One of the key factors of 2021 for the motor industry was the easing of lockdown measures, which meant staff were able to return to work.

This meant that Brindley was able to cut back on furlough cash with the firm claiming just £36,680 compared to £150,054 in 2020.


Directors at the company say they are ‘pleased’ with the results and have put them down to several key factors.

At the end of the year, the firm exited its ‘unprofitable’ Vauxhall new car franchise in a bid to keep profits rising in 2022, but its approved service site remain open.

Brindley Group – which comprises a number of companies including Brincars – runs 13 dealerships spread across Cannock, West Bromwich, Wolverhampton and Tipton, and represents Honda, Hyundai, Kia, Mazda, MG, Mitsubishi, Nissan, Vauxhall and Volvo.

Including in the accounts was a statement signed by director, Paul Ashcroft.

He said: ‘The directors are pleased with these results following a second year impacted by the Covid-19 pandemic, with revenue increasing to £13.3m and profit before tax growing to £341,931.

‘The company struggled with the supply of new car product throughout the year, however our used car and aftersales performance proved extremely successful and this enabled us to overcome the new car problems.’

He added: ‘At the year end, the directors decided to exit the unprofitable Vauxhall new car franchise, but we’ll continue to look after our thousands of valued customers in the area as we retained the service franchise.

‘Post year end, the directors were delighted to be able to agree terms to represent the growing and impressive Maxus franchise from the premises and look forward to a long and mutually successful future with the brand.

‘An upgrade to our premises will commence in the near future.’

Jack Williams's avatar

Jack joined the Car Dealer team in 2021 as a staff writer. He previously worked as a national newspaper journalist for BNPS Press Agency. He has provided news and motoring stories for a number of national publications including The Sun, The Times and The Daily Mirror.

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