Car Dealer Live

Car Dealer Live: MG boss discusses bottom placed position in Car Dealer Power

Time 11 months ago

Car Dealer Power bottom placed manufacturer MG appeared on our Live show this Friday, November 6.

Daniel Gregorious, head of sales and marketing for the manufacturer – which finished last in our reader survey of the best and worst car manufacturers to represent – spoke to us on Car Dealer Live.

The Chinese firm scored just 42.6 per cent in our survey with appalling scores for its bonus scheme, accessibility of management and forward planning.

You can see the scores discussed in detail in our special awards video above – start the video at 18:20 above or click here to be taken to the video at the right point on YouTube.

Kia, the survey winner, scored 94.8 per cent by comparison.

MG was shocked at the results and Gregorious offered to chat to us about the survey and the firm’s plans in a video interview.

He has been at the Chinese-owned British brand since 2018, and before that held various roles in the industry, including head of sales and operations for Chevrolet Europe and head of corporate planning for Groupe Renault. 

You can catch up with the interview on this post or subscribe to our YouTube channel to get an alert every time we go live here.

James Baggott's avatar

James is the founder and editor-in-chief of Car Dealer Magazine, and CEO of parent company Baize Group. James has been a motoring journalist for more than 20 years writing about cars and the car industry.

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