6:02 am, August 15, 2011
WINNER – Autotrade-mail
HIGHLY COMMENDED – Auto Trader
HIGHLY COMMENDED – Manheim
WHEN deals are declining you need to keep sales flowing – and that’s where lead generation comes into play. Sweeping databases for old leads, working out when buyers are likely to want to change and prospecting properly are vital skills to have when new car registrations are on the decline.
Auto Trader's Fiona Coles and Manheim collect their awards
This category had a wide range of nominations from all different areas of the industry, but our winner is a company that specialises in putting buyers in front of sellers in a unique trade environment.
It can boast of nearly 5,000 subscribers, of 1,000 cars a day offered for sale and 35 per cent of the UK franchise network as its customers. Our winner for the second year running is Autotrade-mail. Our two highly commended winners provide solid leads and an excellent service to their dealers, according to our respondents. The awards went to Auto Trader and Manheim.
