ARSENAL already has a link with Citroen: now, Scottish Premier League side Hearts has also signed the French maker.
24 Citroens are to join the side, for used by players, ground staff and management.
Models will include the C3, C4, C5 and C-Crosser, and will transport club personnel to and from the club’s Tynecastle ground and Riccarton training ground and academy.
Citroen Retail Group Scotland, which has dealers in Glasgow and Edinburgh, has supplied the cars, on two-year Lex contract hire agreements.
David Southern, Hearts’ marketing and communications director, said: ‘We are delighted to have one of the top automotive brands coming on board. Citroen is indicative of the multi-national partner base that we are building off-field at Hearts.
Southern seems particularly clued-up on cars, too. ‘As a club, we expect the very best from all our team and we were impressed by Citroen’s value for money proposition, high levels of standard equipment and excellent safety features. In addition the low whole-life costs of these cars was a major consideration,’ he continued.
So what’s in it for Citroen? Well, Citroen Retail Group Scotland will service the cars, all of which will cover 20,000 miles a year. It will also receive exposure to the 400,000-strong supporters club. Pitch-side advertising will also be installed.
Richard Petherick, Citroen’s area fleet manager, Scotland and Northern Ireland, said: ‘We are delighted that Hearts has recognised the strengths of Citroen, including value for money, environmental responsibility and low cost of operation. This is the start of what will hopefully be a table-topping relationship with one of Scotland’s leading teams.’