10:55 am, May 23, 2014
AMONG the speakers at this year’s Car Dealer Conference – due to take place at Rockingham Motor Speedway on Friday, June 20 – will be Philip Nothard, Retail and Consumer Valuation Editor at CAP Automotive.
And Nothard is sure to have some useful advice and guidance for delegates on the use of data in the car sales business.
It’s sometimes an area that dealers shy away from – but data used to its best advantage can help a dealership work more smoothly, shed light on trends in car sales and ultimately save dealers lots of time that they can put to good use selling cars.
Nothard, pictured, is ideally placed to talk to the audience at the Car Dealer Conference as he has in-depth knowledge of the issues dealers face on a daily basis. A former DP himself, he now talks to dozens of dealers month-in, month-out, so very much has his finger on the pulse of the motor trade.
He told us: ‘I can’t wait to deliver my presentation at the Car Dealer Conference. We won’t be giving it the hard-sell – that’s not the way we do things – but we will be addressing a lot of the issues that dealers face on a daily basis.
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‘We won’t be trying to tell dealers how to do their job, we’ll be giving them some tricks of the trade so they will be able to do their job a little bit better and a little bit quicker. This will mean they will have more time to actually sell to the public rather than spending hours and hours researching.
‘Like the other speakers, and in line with the idea that the conference is looking forward to 2020, we also want to talk about what the issues are going to be over the next five to six years.
‘It’s about the use of data to deliver insightful intelligence. We’re trying to get away from the context of a singular value. It’s more about the use of that value and the intelligence behind it.
‘Data is key but the trick is to turn that data into something that’s meaningful and useful. That’s what we’ll be trying to get across.’
Nothard is one of six keynote speakers at this year’s Car Dealer Conference – sure to be our most successful yet. Check out our special Conference section here and book your FREE tickets here.
