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Dealer publicity squeeze

Time 13 years ago

jazz.jpgTRIDENT Honda is launching the all-new Jazz with a unique stunt.

Its Ottershaw and Weybridge-based dealerships will be helping charities supported by the local Hoe Bridge School – by squeezing into a Jazz  as many kids as possible!

The challenge will be held at Woking’s Pool in the Park festival on October 18th. It’s part of the Woking Rotary Swimathon – an event Trident is also sponsoring.

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And for every kid squeezed in, Trident’s MD, Richard Roberts, will donate £10.

It’s the perfect way to demonstrate the new car’s added flexibility, reckon dealership staff. They’ll be on hand at the event, in force, for a unique sales opportunity in front of key target customers for the new car.

Ingeniously, the company has even invited photographers and organized a photocall. What a way to ensure some free, positive PR, we reckon…

We’ll be watching for Trident’s success at the event, and seeking feedback on how it all went. Because it’s certainly a great example of leftfield thinking in a challenging market…


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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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