Dealer ‘all shook up’ as he wins dream trip to Las Vegas

Time 8:30 am, September 1, 2017

A YORKSHIRE-BASED car dealer will soon be packing his bags for a dream trip to Las Vegas after winning a competition with

Mark Bottomley, of Brams of Birstall, was stunned when he was greeted by ‘Elvis Presley’ at the dealership where he works and awarded his prize of return flights for two people and four nights’ accommodation in the resort city after being randomly selected from nearly 300 entrants.

For the chance to win, he joined the vehicle sales website’s independent customers in logging into consumer response tracking platform The Eye between May and July, then answering a survey question based on recent automotive industry news.

Dealers could then improve their chances of winning by logging in and answering a new question every week.

Dermot Kelleher, left, and Mark Bottomley

During the competition period, the number of dealers accessing The Eye increased by 68 per cent and visits to the dashboard increased by 174 per cent compared with the pre-competition period.

The Eye helps dealers understand how consumers interact with their advertisements on by tracking lead assists, such as detailed page views, as well as email and telephone inquiries.

Bottomley said: ‘I’m dumbfounded. It’s come as a complete shock and I am delighted to have been selected as the winner.

‘I’m really looking forward to going to Las Vegas and need to start planning where to go once we get there. I want to say a big thank-you to for making this possible – I didn’t think I’d have any chance of winning the trip.’ marketing and business intelligence director Dermot Kelleher, who presented the prize alongside the King of Rock ‘n’ Roll, said: ‘We’re delighted to award such a hard-working car dealer this fabulous prize.

‘This competition was an initiative to drive our dealers to our redesigned consumer response tracking platform, The Eye.

‘Thanks to The Eye, dealers can measure how consumers respond to their adverts, whether that’s online or on the telephone, and understand which cars are performing well on the network.

‘We are committed to providing our dealers with transparent solutions that help them improve their business and customer services so they can sell more cars.’

Main image: ‘Elvis’ presents Mark Bottomley with his prize

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Car Dealer has been covering the motor trade since 2008 as both a print and digital publication. In 2020 the title went fully digital and now provides daily motoring updates on this website for the car industry. A digital magazine is published once a month.

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