MOTORS.CO.UK and Dealer-Auction.com have combined to help car dealers generate leads even before they have received the vehicle.
The move gives dealers the ability to list newly bought stock on Motors.co.uk and Flex dealer websites with just one click, meaning Motors.co.uk customers who ‘win’ vehicles online through fellow Cox Automotive UK brand Dealer-Auction.com can now immediately upload their new stock to their listings.
By using Motors.co.uk’s AutoEdit Go online stock registration platform, dealers can quickly add ‘won’ stock to their listings, putting their vehicle in front of 5.1 million car buyers across the Motors.co.uk network the same day. This partnership means dealers can cut the average time from winning a vehicle at auction to advertising it online from seven days to zero.
It follows online trade-to-trade remarketer Dealer Auction’s integration with NextGear, letting dealers quickly secure funding for their newly bought vehicles then find a quote for onward delivery through Movex.
Motors.co.uk managing director Phill Jones, pictured, said: ‘The sooner a car is listed on the internet, the quicker it will generate interest that will lead to a sale. This integration means dealers can immediately put their cars in front of 5.1m used cars buyers through the Motors.co.uk network and on to their own Flex website.
‘On average, this integration will save dealers seven days between purchase and listing. This will undoubtedly help dealers save time and generate more sales, and is just the start of how Cox Automotive brands are working more closely together so support our customers.’
Kieran TeeBoon, operations director of Dealer Auction, said: ‘Our auction has grown over the past eight years by putting the best sellers in front of the best buyers in the UK.
‘We are now extending that by making our buyers able to market the stock they win on Dealer Auction’s live auction on the best platforms for selling retail stock provided by Motors.co.uk. What’s more, we have been able to make it as simple as just clicking your mouse and it’s ready to advertise.
‘With more than 80,000 trade cars being sold via Dealer Auction to 4,500 independent dealers all over the UK, by getting these cars to market quicker means everyone’s a winner.’
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