10:21 am, December 19, 2016
FOLLOWING a successful testing period, Motors.co.uk has launched its brand new website.
The new site is the fourth iteration of Motors.co.uk and has been built to give consumers a simpler and faster experience to find their next car.
The car search website, released in Beta last month for public testing, has been built using React technology – also used by Facebook and Netflix to help deliver a consistent experience for their large audiences.
The new website homepage loads 44 per cent faster than the previous version, with the homepage loading in 1.62 secs, beating Google’s best practice guidelines for speed and performance.
Since the launch of the new website on November 29, Motors.co.uk has seen a 12.5 per cent rise in views of car detail pages and a 14 per cent rise in dealer leads from visitors. In addition, visits have been, on average, five per cent longer than they were before the new website was launched.
With 66 per cent of consumers accessing Motors.co.uk via smartphones and tablets, the build focused on creating the best user experience for these devices to help consumers search more easily and find the right car for them before contacting a dealer.
The redesigned user experience was created in consultation with AutoTrader.com, a Cox Automotive sister company, to utilise best practice for driving higher conversion rates and improved consumer engagement.
Phill Jones, managing director at Motors.co.uk, said: ‘The investment in the new Motors.co.uk website highlights our commitment to continual innovation and challenging ourselves to improve car buying and selling for consumers and dealers. The new site is ruthlessly focussed on being faster, easier to use and mobile friendly so it meets modern consumer shopping habits.’
He added: ‘We are delighted with the results we have seen so far and we will continue to monitor the new website’s performance closely as we anticipate a sharp rise in car searches following the festive season. Our new website, and the collaboration that has been needed to produce it, provides the platform for some very exciting product enhancements in 2017.’
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