Dealers are squeezed

Time 7:36 am, February 7, 2012

RISING used car trade values will increase the squeeze on dealer profitability in February and beyond, says CAP Black Book.

Healthy dealer margins will be threatened by an anticipated reduction in stock availability, increasingly forcing them to buy cars requiring more investment in refurbishing to retail standard.

Despite slow retail sales, due to low consumer confidence, dealers are already being forced to pay higher prices for many cars in anticipation of an approaching shortage of used car stock.

This expected reduction in the number of cars available in the trade market stems from the slowdown in new car registrations in 2009.

Black Book reports that the most successful dealers in the current market are those able to price as keenly as possible. But this price-led strategy sets the scene for possible business failures in a climate of tougher competition and rising overheads, CAP believes.

Black Book editor, Mark Bulmer, said: ‘After a spike in volume some major disposal sources are dramatically reducing their sale entry numbers and tell us they will continue to do so in February. Consequently, we expect to see significantly less volume as this month wears on.

‘The response to this among dealers is likely to be a reluctant acceptance that they will have to ‘buy damage’ and even purchase stock speculatively, rather than for order.

‘Although not unheard of, it has also been noticeable that dealers within the same group are frequently bidding against each other to avoid being left short of forecourt offerings.

‘None of this should detract from the fact that consumers are not banging on the doors to spend their money. We are simply seeing an ongoing uneasy balance of limited consumer demand with restricted supply.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.

More stories...

Server 190