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Dealers take to social media to share 21-reg handovers despite more muted March 1 in Lockdown 3

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Time 9:03 am, March 1, 2021

Dealers are handing over the first 21-reg new cars today, but this year’s March 1 is very different from normal.

With Lockdown 3 restriction still in place, car dealers are having to rely on click-and-collect car sales on the all-important plate-change day of March 1.

In more normal trading times, car dealers would be throwing open their doors to customers desperate to pick up their new car wearing the latest registration.


Car dealers, along with other non-essential retailers, will be open fully again on April 12.

Many dealers, including Vines BMW boss Sean Kelly, have told Car Dealer they feel April will be the new March this year and see the ‘demand pattern delayed’.

However, while March 1 2021 is more muted than before, dealers are taking to social media to drive home some positivity.


Marshall Motor Group tweeted today is ‘busy, busy, busy’.

John Mcmahon, business manager at Peter Vardy, wrote on LinkedIn ‘Even in the most testing times, we always make an extra special effort for our guests on new plate day’.

The family-run dealer group is handing over gifts along with cars, and its team is ‘buzzing’, despite March 1 2021 being different to normal.

Marshall Honda in Peterborough on Twitter shows off a happy member of staff in a new 21-reg Honda Civic and points customers to the firm’s online services and ‘virtual showroom’.

Day’s Motor Group is busy handing over cars too and is encouraging customers to share pictures of their new 21-reg cars on social media.

Aston Martin Works tweeted the collection of this 21-reg DB11 Volante…

Manufacturers are getting behind the positive buzz too. Volvo Trucks UK tweeted pictures of a new FH lorry supplied by dealer Volvo Truck and Bus Centre South & East and handed over to DC Morris Transport.

Meanwhile, Richmond Motor Group embraced GIFs to express the excitememt of March 1.

This post will be updated throughout the day

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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