News

Electric interest rises 53%

Time 6:51 am, January 25, 2011

vauxhall_ampera_2BUYERS’ interest in buying a environmentally-friendly cars as their next purchase has risen five-fold says Glass’s.

Glass’s has revealed that the number of people considering buying a plug-in hybrid or battery electric car as their next vehicle purchase has risen from 9 per cent to 53 per cent, representing a five-fold increase since the same question was last asked in July 2010.

The December poll aimed to discover motorists’ views of the Government’s £43m Electric Vehicle Plug-in Car Grant. It first asked respondents whether or not they would consider buying an electric or hybrid vehicle prior to notifying them about the Government incentive, to which 36 per cent said they would.


This figure rose to 53 per cent as a direct result of being told about the scheme. When asked if they would consider buying an electric or hybrid vehicle as their next car in July last year, just 0.5 per cent of respondents said they would buy an electric vehicle and 8 per cent said they would buy a hybrid.

Andy Carroll, managing director at Glass’s, said: ‘This is a phenomenal increase in a very short space of time and represents a fast-growing acceptance of the emergence of plug-in hybrid and electric vehicles into the mass market.

‘It is also clear that the Government’s Plug-in Car Grant is making an impact on figures and could be the deciding factor for people already considering buying a plug-in hybrid or battery electric car, as well as appealing to those who would not previously have considered it.’


In addition, the survey revealed that of those still unwilling to consider buying an electric or hybrid vehicle despite the Plug-in Car Grant, almost half (48 per cent) said that this was not due to cost.

This is also a significant finding’, continued Carroll, ‘as it indicates that people need to be reminded of the benefits of running a plug-in or battery electric car and also the reassurance that there will be a better recharging network if they are considering purchasing an EV.’

James Batchelor's avatar

James – or Batch as he’s known – started at Car Dealer in 2010, first as the work experience boy, eventually becoming editor in 2013. He worked for Auto Express as editor-at-large and was the face of Carbuyer’s YouTube reviews. In 2020, he went freelance and now writes for a number of national titles and contributes regularly to Car Dealer. In October 2021 he became Car Dealer's associate editor.



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