1:33 pm, September 21, 2011
EVERY Chevrolet dealer will be given the opportunity to sell Camaro – but they’ll have to invest to get it.
How the distribution for the sports car would work in the UK has up until this point been unclear, but now we can reveal that all dealers will get their wish – if they put the cash up first.
Chevrolet Europe chief Wayne Brannon explained that still didn’t mean every showroom would have a Camaro though.
‘Everyone will be given the opportunity,’ he said. ‘We’re treating it just like any other car we’re bringing to market, so there will be no restrictions of any kind.
‘However, there may be a limited supply. If dealers want to make the investment in the special tools, training, parts and showroom experience required for Camaro then they can introduce it like any other model.’
Brannon said the investment was ‘relatively normal’ in terms of size, but added sales for Corvette will be different. Currently this is handled in the UK by Bauer Millet, which has an exclusive contract, but this ‘may not be forever’.
‘Nothing is forever,’ said Brannon. ‘Corvette is a little different to Camaro because the opportunity for it is more specialised. I’d love every dealer to have one.
‘We’ve traditionally distributed it with a small number of dealers and had it linked to Cadillac. There’s more investment needed by dealers compared to Camaro too, and there simply won’t be enough volume.
‘But I’d like to look at how we distribute the car in the UK. I want there to be an opportunity for a lot of stores to sell it and more importantly for us we want Corvette to be seen as that beacon of cool, distinctive Americana more and more.’
