FIAT Chrysler Motor Village UK has been chosen as the official car partner of luxury retailer Harvey Nichols.
The manufacturer’s flagship UK dealer will supply the luxury department store with vehicles for its winter campaign – a celebration of Italian style in the UK entitled Britalia – which runs from now until the end of the year.
Harvey Nichols – whose own flagship store is in Knightsbridge, London – has linked up with Motor Village UK for a series of events, including a wine-tasting evening at the Italian embassy, a VIP cocktail reception, a Christmas party customer experience and several in-store product placements.
During this month, a selection of cars from all the FCA brands will be represented outside Harvey Nichols’ Knightsbridge store, including the Fiat 500 Riva and 124 Spider, Abarth 595C Competizione and 124 Spider, Jeep Grand Cherokee and Renegade, and Alfa Romeo Giulia and 4C Spider.
Additionally, Harvey Nichols’ website features a promotional video for Italia Independent sunglasses in which Fiat director Lapo Elkann is seen driving a Fiat 500 Riva and visiting the Motor Village UK showroom in Marylebone, London.
Fabio di Prima, managing director of Motor Village UK, said: ‘All of us at Motor Village UK are proud and excited to officially announce the co-marketing agreement as official car partner to Harvey Nichols.
‘The collaboration for such an important celebration of Italian culture is an excellent one for Motor Village UK, and we look forward to working with Harvey Nichols.’
Pictured from left: Fiat director Lapo Elkann, Jeep ambassador William Fox-Pitt, and Italian ambassador Pasquale Terracciano
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